Visualize your learning progress

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How can we create a great digital learning experience? Most of the time, we believe that offline learning is still much more valuable than online learning because of the human-to-human interaction. But what opportunities does a digital experience offer that offline learning cannot?

We decided to visualize the progress through the metaphor of tree growth. This is the previous version I shipped. Essentially, when people answer questions, they will see their tree grow every 10 questions.

This version of the tree growth feature I released increased user engagement by approximately 40%, and today I’m launching a new version!

Your tree will grow alongside your progress!

If the learner answers the question correctly, they will be able to grow more trees and see their progress!

I loved this tree so much that I spent two whole weeks working on it, except for the day I was moving a house.

Well, to be fair, I was still working that day, but I didn’t have a desk in the new house, so I stacked all the paper boxes to use as a desk, haha.

Since the start of the school year, we’ve been consistently reaching all-time highs, which is a really good sign that our product decisions and marketing strategy is working well so far.

But the data isn’t the only thing that makes me happy. I feel super excited about this new tree launch I made because it can only be unlocked in the digital experience. I feel that I start to find some uniqueness in digital learning experience that I can explore. Plus, I disliked many digital learning products because they tried to make learning easy for people without really thinking of ways to help them go through the process of struggling. For this tree, the difficulty and the number of questions haven’t changed, but it can potentially greatly increase people’s willingness to try a bit more.

I find this to be a potential sweet spot to explore how technology can genuinely help humans learn in a creative way. Excited!